Social Media in China

As many of you know, we have been active in China for years. We have a deep respect and appreciation for the Chinese social media community. It is youthful, diverse, hard-working and growing fast. In fact, some of the user numbers are down-right staggering. For example, the country’s two largest Weibo (Twitter-like real-time public broadcast microblogs) properties are both huge. Tencent Weibo, which looks a lot like Pinterest in its category-based layout form (ideal for topic and brand conversations) has over 300 million active users per month, and benefits from posts that originate from Tencent’s vast WeChat, QQ and gaming platforms. Sina Weibo, better known in the western world due to its active news and political discourse, has about 50 million active users per day, and over 500 million registered accounts (although some will argue that almost 90% of these are zombie accounts).

RenRen, often compared as “The Facebook of China” is in the same ballpark in terms of monthly users. And there are many other emerging platforms.

Taken altogether, Chinese social media is by far the largest and most active flow of social media on the planet. And we here at Socialgist are going to do whatever it takes to make sure that Chinese social media is part of the global conversation. Even if we have to eat things at lunch which are a little bit different than what we eat here in Boulder!

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