Socialgist, the leading global source for Social Media Content, announces a partnership with Renren (NYSE: RENN), a leading real-name social networking Internet platform in China. Socialgist is the first official provider of all publically available social media data from the popular Chinese networking service outside of Mainland China. Socialgist provides social data solutions for the vast majority of the social media analytics, research and business intelligence platforms.
Renren was started in 2005 on a college campus and quickly spread nationwide boasting now over 194 million active users, particularly college students and young white-collar professionals. Renren is often referred to as the Facebook of China. Renren enables users to connect and communicate with each other, share information, create user generated content, play online games, watch videos and enjoy a wide range of other features and services.
“Global brands continue to increase their investment to better understand and reach consumers around the world,” states Socialgist President Darren Kelly, “it has always been a top priority to have a partnership with Renren because of the high quantity and quality of the content users produce on their service. We couldn’t be more excited about our partnership.”
The partnership between Socialgist and Renren offers global brands the benefits of access, compliance, standardization, legitimization, value and structure to Chinese social media data. The Socialgist benefits will enable global brands to more effectively understand, communicate, advertise and participate with the Chinese consumer.
Global Brands interested in the Renren social media content from Socialgist will be offered multiple access solutions manageable via the new Socialgist custom portal on a scalable platform that has been built to meet the needs of the most demanding users of social data. Kelly adds, “Socialgist’s mission is to provide access to the world’s social media.”
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About Renren Inc.
Renren Inc. (NYSE: RENN) operates a leading real name social networking Internet platform in China. It enables users to connect and communicate with each other, share information and user generated content, play online games, shop for deals, watch videos and enjoy a wide range of other features and services. Renren’s businesses primarily include the main social networking website Renren.com, the game development and operating platform Renren Games, and the user-generated content focused video sharing website 56.com. Renren.com had approximately 194 million activated users as of June 2013. Renren’s American depositary shares, each of which represents three Class A ordinary shares, trade on NYSE under the symbol “RENN”
Socialgist supports the largest users of social media data in the world, including enterprise-class social media listening, business intelligence, big data and predictive analytic applications for CRM, marketing, finance and research. Socialgist provides two core services, sourcing of specific social media data sources and data management. Socialgist secures and manages social data for the largest companies, brands and service providers in the world, so they don’t have to. Socialgist customers not only include this global user community, but also the most diverse collection of Social Media sources in the industry. Socialgist’s mission is to provide access to the world’s social media. For more information email firstname.lastname@example.org or visit www.socialgist.com
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