Many sources of social media have restrictions on how their data can be used. In the case of Facebook, users must apply for their own free license and API key directly. In the case of Twitter, users must license (not free) tweets directly from Twitter or use one of their approved distribution partners. Often, our clients will secure their own data licenses (sometimes with our help) directly and we will manage the data on their behalf.
It will be interesting to see how the social media data industry evolves. In the case of Facebook and many others, the social media networks has determined that there is huge value for them to make posts widely available under a simple free license is …….